Wednesday, October 19, 2011

Saviors Classified - Other Jobs

December 14, 2011

Position: Assistant Manager PMO (Technical), Islamabad; Company: Multinational Telecom Company Salary range: 80 to 100k Requirements: Recent experience in Multinational Telecom Company; Recent experience in Project Management/Project Coordination; Currently at Assistant Manager level -- or one step below; Expertise in using Excel; Coordination with internal as well as external stakeholders in order to assist CTO; Generation of high level management reports required by CTO; At least 2 to 4 years of experience in a similar environment; Send resume to raheel@careerpakistan.org


December 7, 2011

Looking for "Supply Chain Trainees" at Haleeb Foods Bhai Pheru Plant. Candidates must have specialized degree in Supply Chain, fresh candidates who are willing to take the challenge and have good interpersonal skills are encouraged to apply. Salary starting from 25K. apply at salman.nawazish@haleebfoods.com

Looking for an imports officer with excellent knowledge of international commercial terms, shipment and import law.position is Islamabad based qualification minimum graduate..send cvs to hrd@makkays.com

BUSINESS PLANNING ANALYSIS MANAGER required in SAUDI ARABIA with 7 year Experience in FMCG: Send your Cv at Mohsin.ulhaq@dmkhr.com

Looking for Assisant Manager Admin for an MNC in Lahore. The person needs to have 3-5 years of experience in core admin related activities. Approximate salary is 50 - 75K + benefits. Interested candidates can send their resumes at zeeshan.ali@hrsglobal.com.

looking for Food Services Executive for its Islamabad territory in Food Services Division. Interested candidates having 2–3 years of experience in handling Bakery & HORECA Sales management within the Food Industry can apply at fmcgjobs9@gmail.com


December 3, 2011

An MNC'S required underwriter with minumum 2 years of experience.Package Rs.25,000 to Rs.40,000 ,Location: Karachi,send your resume at sheraz@m-r-services.com or job Job Description: Gathering and assessing background information •Calculating possible risk and deciding how much individuals or organisations should pay •Deciding whether the risk should be shared with a re-insurer..•Liaising with specialists, •Negotiating terms with policyholders or their brokers.•Ensuring that premiums are competitive.•Specifying conditions to be imposed on different types of policies,

A multinationaly employer is looking for electrical & electrical design engineers for its Karachi Office. (BE Electrical: 3 to 5 years experienced). Intrested candidates are invited to e-mail their resumes at "recruitment_talent@live.com.pk".


November 28, 2011

A multinational company is urgently looking for GM Coordinator. Expereince: 4 - 6 Years Salary: Open Qualification: Minimum Graduate Location: Karachi, Pakistan Interested applicants can send their updated resume with picture to career@outsource.com.pk & cc: outsource.consultants.oc@gmail.com


November 25, 2011

Position Name: Electrical Engineer Company: Large Fertilizer Company Salary: 160K to 200K (plus car and fuel) Location: Sheikhupura Requirements: -- University degree in Electrical Engineering -- About 8 to 10 years (or more) of work experience -- Recent experience of Fertilizer, Power, or Oil and Gas sector -- Experience of electrical maintenance -- Experience with Turbines/Power Generation Qualification: B.Sc. Electrical Engineering Experience: -- 8-10 years of relevant experience in Electrical Maintenance of Fertilizer, Power or Oil & Gas Sector. Send resume to raheel@careerpakistan.org

Technical Support Engineers are required in Lahore, Faisalabad & Multan with more than 4 years of experience in O&M in Managed Services Dept. Share CVs at zohaib.sarfraz@zte.com.cn

FMCG is looking for Production Manager for its state of the art plant located at Gujranwala. Mechanical Engineers having production experience with reputed FMCG/Paper industry are encouraged to apply. Forward resume to marao74@yahoo.com & asif.rao@zandj.pk


October 28, 2011

A Telecom Company In Lahore require female candidate for the mentioned below levels in one of their departments, permanent and contract basis. Job’s 1. Document vetting 2. Address Verification coordinator 3. Collection calls (Calling Team) 4. Blocking & restoration 5. Reporting 6. Analysis 7. IT base Computer knowledge, Word, Excel & Power Point is a must with good communication skills. Kindly send, share or refer CV at consult@coniferandpinespk.com & coniferandpines@gmail.com. Last date of submission of CV is 25th Oct, 2011


October 20, 2011

Karachi based bank hiring cashiers, trainee officers, peons/tea boys, drivers and other lower level staff. Call urgently Rohail at 03458486894

Specialists Doctors Required | can anyone suggest how to look for a specialists like Nephrologist, Neuro Surgeon, Bio-Chemists etc. If you have any kindly forward them my contact details. 0345-2997705 or subhan.uddin@consultace.com | Please checks on like so it can reach maximum peoples.

Looking experienced 1/. TETRA Pack Technicians 2/. UHT Operators 3/. Ammonia Chiller Operators 4/. Generator Operators 5/. TETRA Pack operators 6/.Team Leaders – Filling & Packaging Maintenance 7/. B-Pharmacy – Female 8/. Prisma – TETRA Pack Operators, relevant experienced person requested to share their profile at amin@engro.com

Saviors Classified - Finance

December 14, 2011

One of our Client, an FMCG MNC Company is looking for Analyst Factory Finance (2 positions) at their Plant in Kotri, and one in Sahiwal. The incumbent must be MBA / CIMA / ACCA, with 2-3 years of experience. Technical skills required for this position are Budgeting & Planning, Product Costing, Management Information and Analysis, Controls and Compliance, Safeguard company assets. Only those fitting the criteria may apply to inseeay.khan@hrsglobal.com


December 3, 2011

REQUIRED URGENTLY 1. AM Accounting: CA (inter) with 4 yrs article ship. Exp: fresh or less than 3 yrs in fmcg in monthly, quarterly and annual reporting. 2. DY. Manager Cost & Budgeting: ACMA 4 YRS article ship completed. Exp: 3-5 yrs in costing & budgeting. Ability to develop budgets and cost analysis. 3. Officer Costing & Budgeting: MCom. Exp: min. 3 yrs in fmcg in costing & budgeting. INETERSTED CANDIDATES PLEASE APPLY ASAP AT muneaza@talentexperts.biz

looking for MBA Finance with one of our MNC Client- FMCG Based in Karachi from top institutes with 2 – 3 years of experience . This position is in the Audit function but Audit Experience is not mandatory, Experience of other areas of Finance will do. interested candidates send me their updated resume at wasif@pri.com.pk


November 28, 2011

JOB OPPORTUNITIES IN SAUDI ARABIA (credit accountant’s sales accounts division) Required: Bachelor’s Degree 3 to 5 Year Experiences in (FMCG) preferences will be given Lahore Interested Candidate must send Your CVs at mohsin.ulhaq@dmkhr.com

Accountant Experience: 2-3 years relevant experience. Qualification: B. Com/ M. Com degree from recognized Institute/university. Location: Lahore • This position holds a market competitive salary bracket with career prospects. Send resume with latest photograph at hr@carepakistan.org, by 30.11.11 Contact no: 042 111-333-273, (042)37563402-03

Position: Senior Manager Budgeting & Control, Sector: Telecom, Company type: Multinational Telecom Company, Location: Islamabad, Salary: About 150K – 300K (plus car and fuel), Essential Requirements: -- Recent experience in Telecom Multinational or FMCG company, -- Chartered Accountant (CA) from a Big-4 Accounting Firm OR MBA from LUMS/IBA Karachi (or prestigious foreign university), -- About 8 to 10 years (or more) work experience , -- Recent experience in in budgeting and planning, -- Currently at Senior Manager/Manager level, Kindly send resume to raheel@careerpakistan.org


October 28, 2011

Urgently looking for 1) HEAD OF FINANCE (SUPPLY CHAIN) must be MBA, CFA, ACMA or CIMA. 8 years post qualification experience in MNC FMCG, Telecom or Petroleum. Please email me your updated resume to muneaza@talentexperts.biz 2) HEAD OF SYSTEM CONTROLS must be CA with 7-8 years of post qualification experience in finance and IT operations with MNC/FMCG. 3) FINANCE SPECIALIST must be CA, ACMA, ACCA or MBA, CFA, CIMA with 2-3 years of post qualification experience in FMCG, Pharma, Telecom, Petroleum. Has worked in MNC Manufacturing. 4) TAX ANALYST must be CA with 2-3 years of tax audits, tax reports experience in MNC/ FMCG. Please email me your updated resume to muneaza@talentexperts.biz


October 20, 2011

Is looking for Assistant Key Accounts Manager for one of our MNC - FMCG clients, based in Karachi. Experienced: 2 Years,Education: MBA (Sales), Interested candidates can post their updated Resumes at: shwasif@gmail.com

My Client is currently seeking to hire urgently a... • Commercial Director • PR media and communications director • HR & Administration Director • Finance Director The ideal candidate must have at least 15 years progressive career experience with the most recent 5 years gained working specifically within the football clubs and associations (FIFA/ UEFA/ AFC). These positions are based in the GCC. If interested, Please send me a message with your CV and contact details to aishah.uae@gmail.com quoting Ref: FIFAGCC


October 19, 2011

Urgently looking for 1) HEAD OF FINANCE (SUPPLY CHAIN) must be MBA, CFA, ACMA or CIMA. 8 years post qualification experience in MNC FMCG, Telecom or Petroleum. Please email me your updated resume to muneaza@talentexperts.biz 2) HEAD OF SYSTEM CONTROLS must be CA with 7-8 years of post qualification experience in finance and IT operations with MNC/FMCG. 3) FINANCE SPECIALIST must be CA, ACMA, ACCA or MBA, CFA, CIMA with 2-3 years of post qualification experience in FMCG, Pharma, Telecom, Petroleum. Has worked in MNC Manufacturing. 4) TAX ANALYST must be CA with 2-3 years of tax audits, tax reports experience in MNC/ FMCG. Please email me your updated resume to muneaza@talentexperts.biz

Saviors Classified - IT

December 15, 2011

Req highly skilled certified Trainers who can go to Dubai, Afghanistan and Nigeria to conduct Training programs in IT (Oracle, Microsoft, QMS, Management) and Telecom Sector. People Skills Development Organization Process Development Strategy Development Management Development – Entry, Middle Management & Senior Management Level Technical Trainings - Telecom and Information Technology Boarding,Lodging,Meals and local+International Traveling will be arranged . Payment in US Dollar @ number of training days - Duration of training program will be max 5 working days. itjobs@esquare.com.pk



December 7, 2011

Openings at Zigron Pakistan (Pvt) Ltd. 1. Database developer (with dotnet experience) 2. Flex Java Developer 3. PHP/Symfony - Team Lead for details visit www.zigron.com


November 23, 2011

Projects Manager required to join a leading structural steel engineering company based in Dubai. Must meet the following requirements: • 15-25 years of relevant experience • Structural steel engineering background • Hot roll experience • Managing multiple large-scale projects at once • Currently a Project Manager, Projects Manager or Operations Manager • Bachelor’s degree holder • Strong communication skills CV to sharif@alignconsults.com if interested.

Urgent requirement of IT Trainer (Technical) for a US based IT Company in Islamabad. An ideal candidate MUST have 3-5 years of experience in conducting TNAs, Designing training material, Imparting trainings on IT products & technologies. Excellent COMMUNICATION skills with at least bachelor degree in CS/IT may apply at ..............iullah@enpointe.com


October 20, 2011

Require GM Technology for IT Industry based in Karachi, at least 10 yrs managerial experience in IT Firm. Should have team and project management skills with good interpersonal communication .package up to 300k..Send in relevant resumes at shahbaz@ccipk.com

looking to speak to any Agency based recruiters with a focus on IT for an excellent opportunity in-house with a multi national IT solutions company. Must be based here within the UAE - package 18,000 - 20,000 AED/month. If interested please send your CV to andrew.george@roberthalf.ae

Bid Estimators are required by a large Multinational for their Karachi office. Ideal candidate will be a diploma holder in Mechanical/Electrical/Electronics with 3 to 6 years of relevant experience. You are requested to email the relevant CVs at recruitment_engineers@yahoo.com well before November 10, 2011


October 19, 2011

Assistant / Deputy Manager Administration Location: Islamabad Office: Manage routine administrative and operational finance matters of the Islamabad Office. Payments of utility bills and office expenditures Prepare and process miscellaneous Procure and maintain office supplies/stationary etc. Maintenance of office building/premises. Supervise and manage support staff, assign responsibilities and monitor performance. Process visa and travel related documents at embassies/consulates situated in Islamabad Must be MBA. send resumes at jobs@bucksnbricks.com/bucksnbricks@gmail.com

Integrated Professional Solutions is seeking following Professionals / Consultants based in Lahore having Master’s Degree from a reputed University; preferably OCP (eBusiness Suite 12i), 2-5 year experience in Oracle Applications with at least 1-2 full life cycle implementations for; 1. Oracle Financials (GL, AP, AR, FA & CM) 2. Oracle Supply Chain Management 3. Oracle Manufacturing (Discrete & OPM) 4. Oracle Business Intelligence Or Siebel Analytics 5. Hyperian Please send your application and updated CV at hr.ips@dwp.com.pk with position applied for in the Subject latest by 31 October 2011


October 19, 2011

GRAPHIC DESIGNERS REQUIRED IN LAHORE: Graphic Designer BA graphic design with 5+ year’s experience. Seeking a top-notch designer well versed in designing for screen, print and beyond. He/she has an innate ability to bring brand experiences to life, regardless of the medium. Strong working knowledge of Adobe Design Suite CSX along with HTML, web design, GUI development is a must. 3D knowledge is preferred. Willing to work at evening (6:30 pm to 3:30 pm) shifts. NOTE: Candidates with relevant experience and expertise may immediately apply. Send resumes at: hk.excelencia@gmail.com

SGF is looking For INSTRUMENT ENGINEER to work in Philadelphia, PA  Bachelor’s degree in Electrical, Mechanical, Chemical, or Instrumentation Engineering  6 years experience in petroleum or chemical industry  Knowledge of instrumentation systems in fluid handling processes including level, pressure, temperature, and flow devices  Experience in specifying instrumentation including the sizing of control valves, orifice plates, and other instruments.  Working knowledge of PLC based control systems, Honeywell DCS systems or equivalent If you are interested please send your cv to jgomez@sgfglobal.com with the subject saying: INSTRUMENT ENGINEER

Saviors Classified - HRM

December 15, 2011

Urgently looking for Assistant Manager (IR/Legal Affairs) for a leading manufacturing group in Karachi. Should be LLB / MA(IR),MPA/MBA(HR) with at least (03- 05) years of experience in relevant field, excellent package, send your resumes at maimoona.shah@gmail.com at your earliest.


December 14, 2011

Manager HR & Admin (KSA-Riyadh) : Salary SR. 8000 + Accommodation - Construction & Engineering Industry Male only for details : Ms. Lubna Zaheer lubnazaheer.utr@hotmail.com


December 7, 2011

Relationship Manager required (Lahore based) Innovative Pvt Ltd (www.innovative-pk.com). Atleast 7 years of experience in Account and/or Relationship Management, Networking/relationship building skills, communications skills are a high priority, Strong understanding of customer and market dynamics and requirements, as well as Good analytical, IT and writing skills. Forward detailed CVs to wsahi@innovative-pk.com and cc to aasif.mehmood@mail.com copy jobs@innovative-pk.com as soon as possible

Aga Khan University, Pakistan required Senior Assistant Manager, Human Resources, the following is the requirement: MBA/ACMA or equivalent with 5 to 7 years experience at management level, including 3 to 4 years at a supervisory level, preferably in Human Resources or a related field. Good supervisory and leadership skills; ability to work as a team player. Ability to diplomatically handle sensitive and difficult issues/candidates For detail Job Description and interested candidates who wish to apply can email at staffrecruitment@aku.edu or visit AKU website: www.aku.edu.


December 3, 2011

Hiring for Multinational and FMCG companies in Karachi. Positions offer excellent career growth for the right person. Manager HR Category Manager,Please send your CV to uzma.zeeshan@hrsglobal.com with a copy to jobs@hrsglobal.com


November 25, 2011

Zonal Assistant Manager HR: MBA/Master - HR with minimum of 03 to 05 yrs of experience. Candidate must have effective written, oral communication and interpersonal skills. Should be very good in HR & administration concepts. Interested candidates please share resume at zuali@engro.com


October 20, 2011

(1)Manager Human Resources :Business Graduate with 5~6 years experience. Salary 50,000 ~ 60,0000 company car, medical, bonuses, Provident fund (2) Production Manager: Mechanical / Industrial Engineer with 8~9 years preferably with some automobile industry Salary 150,000 ~ 180,000 company car, Medical, Bonuses, Provident Fund (3) Manager Stores: Preferably Mechanical Engineer 2~3 years experience of inventory management Salary 50,000~60,000K + Benefits (4) Astt Manager Purchase DAE Mechanical with 5~6 years experience salary 35,000 to 40,000 + Benefits. Interested candidates to send cvs at khaleek@gmail.com

My Client is currently seeking to hire urgently a... • Commercial Director • PR media and communications director • HR & Administration Director • Finance Director The ideal candidate must have at least 15 years progressive career experience with the most recent 5 years gained working specifically within the football clubs and associations (FIFA/ UEFA/ AFC). These positions are based in the GCC. If interested, Please send me a message with your CV and contact details to aishah.uae@gmail.com quoting Ref: FIFAGCC


October 19, 2011

HR Opts Manager. 8+ years experience. Comps 300K, 1800CC Car+Free Education+Accomodation. Sened Resumes to saba.malik@optimus-uae.com

Looking for a Senior Procurement officer at Lahore. The person shall be having strong knowledge of procurement for IT products. Send in resume to sobia.islam@netsoltech.com

We are looking for HR Executive,MBA HR with 2-3 years of experience preferably in Training Function.Apply Now!!:dania.hafeez@shanfoods.com

Looking For HR Manager 10 years of experience in talent management (recruitment, development, performance mgt), HR policies and reward .willing to move AFRICA Interested candidates send their Resumes at : umair@engageconculting.biz

Urgently required an experienced Surveyor in Islamabad for a housing project. Please contact with Choudhary Khalid Kamboh 03349784511.....03009489034. shoaibshah38@gmail.com.

looking for Recruitment Consultant for Islamabad.....2-3 years of solid recruitment experience (ideally with BD) can share their resume at ikrama@hasnain.biz mentioning LinkedIn reference.

Saviors Classified - Marketing

December 14, 2011

Looking for Associate Manager Sales in Karachi, Pakistan. One of our valued client from Telecom Sector is seeking professionals for the position of Associate Manager Sales in Karachi, Pakistan. The candidate must have a Bachelor or MBA degree, 4 to 5 years experience in Sales and Business Management of telecom industry. Interested candidates can send their CVs at jobs@shahzadtc.com. Only shortlisted candidates will be contacted

Fresh graduates who can work in Lahore: if you are determined to make a career in sales/marketing in banking, please send your resume to kenan.siddiqi@hbl.com

General Manager Marketing (Karachi) : Salary PKR. 150K + 1500CC Car - Pharma Industry Male/Female for details : Ms. Lubna Zaheer lubnazaheer.utr@hotmail.com


December 7, 2011

An MNC is looking for Associate Manager - Industrial Sales for its Central Region in Food Services Division. Interested candidates having 4-6 years of B2B selling experience preferably in Edible Oils and Fats company, can apply at fmcgjobs9@gmail.com

Looking for "Assistant Manager - Logistics", MBA ( Preferably in Supply Chain) and 5 - 8 years of relevent experience in reputable firm is required.This is Karachi based position. Interested candidates my send thier resumes at safdar.bashir@ebm.com.pk latest by 10th December 2011.kindly mention the position in Subject line

We are hiring Brand Managers for International Marketing. Competent professionals from leading Pharma industries along with pertinent experience of sales, Marketing and Brand Management are encouraged to apply. Senior Manager Finance, CA qualified and 5 to 7 years experience after articleship from FMCG/Pharma Industry. Competitive remuneration and striking perks will be offered end your profile at hina.siddiqui@herbion.com

Looking for "Area Sales Manager-Lahore". Candidate must have 16 years of Education, prefferably in Business Administration/Marketing with atleast 5 Years of FMCG experience. Salary range 50-60K + benefits and 1000CC car. send your profiles at salman.nawazish@haleebfoods.com

Looking for Regional Sales Managers from all over Pakistan for a leading FMCG.Candidates enrolled in MNCs like Nestle & Gillete are highly encouraged to apply at farrukh.siddiqui@eswpak.com

Looking for a Brand Manager for a leading FMCG based in Karachi.MBA – Marketing with minimum 5 - 7 years in the with a strong track record in managing brands and the achievement of profitable growth ideally in an FMCG can share their profiles at farrukh.siddiqui@eswpak.com.Only relevant candidates please

An MNC is looking for Associate Manager - Industrial Sales for its Central Region in Food Services Division. Interested candidates having 4-6 years of B2B selling experience preferably in Edible Oils and Fats company, can apply at fmcgjobs9@gmail.com


December 3, 2011

Looking for NSM for a leading company for their cosmetics division (Karachi based), minimum 40 yrs of age, Graduate with at least 10 years sales experience (in FMCG sector) with 5 years in managerial position, strong communication, analytical & decision making skills. Interested candidates please send in resumes to aroojshamim@hrfirst.pk

Hiring for Multinational and FMCG companies in Karachi. Positions offer excellent career growth for the right person. Senior Brand Manager, Sales Promotion Officer, School Program Officer, Brand Manager / Senior Brand Manager, Assistant Brand Manager, Assistant Brand Activation Manager (Lahore ), Brand Activation Manager, GM Supply Chain, Management Trainee, Sales Promotion Representative (Gujranwala &Multan) ,Please send your CV to uzma.zeeshan@hrsglobal.com with a copy to jobs@hrsglobal.com


November 25, 2011

Position: Senior Manager Sales Location: Karachi Sector: Telecom ... Company type: Multinational Telecom Company Salary: 150K to 260K + car and fuel Essential Requirements: Recent or Past experience in Internet Service Provider (ISP) company Recent experience in Corporate Sales Recent experience at Senior Manager/Manager level Experience of Managing Sales Teams Please forward your resume/cv to memoona.gheba@gmail.com


November 23, 2011

wi-tribe has job vaccancy for Sales Executive Position at Karachi Office. Male candidates having one to two year experience in telecom sector with atleast bachelors degree are encouraged to apply. Please share resume at hrkhi@pk.wi-tribe.com. Please note: this is an onfield job and requires personal conveyance . Salary package include commission alongwith fixed salary.

An MNC is looking for Food Services Executive for its Islamabad territory in Food Services Division. Interested candidates having 2–3 years of experience in handling Bakery & HORECA Sales management within the Food Industry can apply at fmcgjobs9@gmail.com


October 28, 2011

We are looking for Sales / Business Development Executives for a Bank (to be hired on Bank's Payroll). Potential candidates with atleast 2 to 3 years experience may send there resumes at apply.hrc@gmail.com

Dear Friends, We are urgently looking for following Sales Related positions:. Corporate Sales Executives Minimum 2-3 years experience required from Telecom industry or FMCG Company. Excellent communication skills salary package including fuel, maintenance allowance and other benefits Corporate Sales Manager Minimum 3-5 years experience required from Telecom industry or FMCG Company. Excellent communication skills Preferred MBAs salary including fuel, maintenance allowance and other benefits Please forward this mail to your friends and colleagues who may be interested and send CV’s to hr@telecard.com.pk Best regards Mudabbir Husain Head of Human Resources Telecard Limited

FMCG company is seeking Area Sales Manager, Territory Sales Managers, Sales Coordinator (Female), Customer Services Representative (Female). Handsome salaries plus all company benefits. Please send your CV's to ssa.hiring@gmail.com with position applied for in subject line.

Three Area Managers required in karachi. Candidate should have 5 to 7 years of sales exp in ONLY FMCG. 70k to 90k salary with 1000cc car. please refer or apply before October 23, 2011 at mohsin@cmcpakistan.com

Required: Asst Manager Sales for Institutional Segment. 4-5 Years Expereince of Account Management. Extensive Travelling will be Required in Sindh and Karachi. Hands On knowledge of Pumps and Valves and working with a Consulting organisation / Contracting Company shall be preffered. Interested Candidates send Resume at imran.akram@ksb.com.pk


October 20, 2011

Looking for a Head of Marketing for a MNC based in Dubai. Candidates must have 10-15years experience in a Senior Marketing role in the FMCG industry and be based in the UAE. Please send CV's to: cassandra.haddad@clarion-recruitment.ae


October 19, 2011

REQUIRE SALES OFFICER / SALES MAN from all over Punjab, Sindh and NWFP Experience: 1 year fresh can also apply. However, persons having knowledge of auto mechanic will be preferred. Attractive salary + commission will be offered to the right candidate Apply at 2-A/1 Race Course road Lahore, Ph:04236282492-8,Email: jobs@egi.com.pk

Looking for a Sr. Marketing Personnel having 3-6 yrs of experience in Lahore. Please send in resume to sobia.islam@netsoltech.com

BRAND MANAGER UAE / GULF Salary: Attractive A multinational in the FMCG sector seeks Arab Nationals Male / Female with 5-6 years of work experience. Pls wrt: garima@mindfieldresources.com

Asian Food Industries Ltd is looking for Regional Sales Manager (MULTAN). Detail specifications are as bellow. • Position : Regional Sales Manager • Location : Multan • Qualification : MBA in Marketing from any reputable institution • Age : 30-40 Years • Experience : 6-8 years of experience in FMCG Sales, out of which at least 2 years in Senior Sales Position

Saviors Classified - Marketing

REQUIRE SALES OFFICER / SALES MAN from all over Punjab, Sindh and NWFP Experience: 1 year fresh can also apply. However, persons having knowledge of auto mechanic will be preferred. Attractive salary + commission will be offered to the right candidate Apply at 2-A/1 Race Course road Lahore, Ph:04236282492-8,Email: jobs@egi.com.pk

Looking for a Sr. Marketing Personnel having 3-6 yrs of experience in Lahore. Please send in resume to sobia.islam@netsoltech.com

BRAND MANAGER UAE / GULF Salary: Attractive A multinational in the FMCG sector seeks Arab Nationals Male / Female with 5-6 years of work experience. Pls wrt: garima@mindfieldresources.com

Saviors Classified - HRM

HR Opts Manager. 8+ years experience. Comps 300K, 1800CC Car+Free Education+Accomodation. Sened Resumes to saba.malik@optimus-uae.com

Looking for a Senior Procurement officer at Lahore. The person shall be having strong knowledge of procurement for IT products. Send in resume to sobia.islam@netsoltech.com

We are looking for HR Executive,MBA HR with 2-3 years of experience preferably in Training Function.Apply Now!!:dania.hafeez@shanfoods.com

Looking For HR Manager 10 years of experience in talent management (recruitment, development, performance mgt), HR policies and reward .willing to move AFRICA Interested candidates send their Resumes at : umair@engageconculting.biz

Urgently required an experienced Surveyor in Islamabad for a housing project. Please contact with Choudhary Khalid Kamboh 03349784511.....03009489034. shoaibshah38@gmail.com.

Tuesday, June 28, 2011

HRM Dissertation or Thesis Topics


A dissertation on Human Resources Management (HRM) can encompass a wide range of topics, therefore it is vital to start wide and then focus in on a specific subject area. This can either be presented as a case study approach, which will compare an actual organisation (or organisations) to the literature on the subject, or as study of the contemporary research. The case study approach adds depth to the paper, introducing real life scenarios and how organisations identify and react to them. The following are only suggestions of topics within the Human Resources (HR) umbrella and can be adapted to meet individual needs and preferences for a Human Resources Management (HRM) dissertation.


HR Theory

There are fundamental differences in the approach to Human Resources (HR), for example the 'hard' and `soft' versions of Human Resources Management (HRM). The 'hard' version places little emphasis on workers' concerns and, therefore, within its concept, any judgments of the effectiveness of Human Resources Management would be based on business performance criteria only. In contrast, 'soft' Human Resources Management, while also having business performance as its primary concern, would be more likely to advocate a parallel concern for workers' outcomes. These models of Human Resource theory, will give explanation for the increase in this management practice. It has been defined as "mutual goals, mutual influence, mutual respect, mutual rewards and mutual responsibility". The 'psychological contract' under this unitarist, high commitment model is one of mutuality, but it is a mutuality strictly bounded by the need to operate within an essentially unitary framework. The following are some suggestions within the area of Human Resources (HR) Theory that you could base your human resources management dissertation on.

Comparison of models
HR in practice, a modern study
Can HR provide all the answers to people issues
The dark side of HR
Trade unions' place in the organisation
HR behind closed doors
Can line a manager execute HR policies, or does it dilute the practice?
HR as a shared service
HR and control practices
Taylorism versus HR


Challenging HR "The Workers Verdict"

This was a very compelling and powerful article published in 1999 by D Guest in the Human Resources Management journal. A good dissertation topic would be to re-visit this article and then compare this to employee's current opinion of the intervention. This article claimed Human Resources was another management tool to control the workforce, and in the wrong hands would bring back control and command management practices. It questioned the ability of management to acquire the soft skills needed to implement Human Resources in its purist form. This article is one of the most damming written on the HR practice, therefore a good paper could either conclude after nearly ten years of practice since, practitioners are delivering value for all or the workers verdict of the practice is still negative.

With all the sections there are numerous areas that can be reviewed. I have discussed one area and then added suggestions on how to focus the research. For an individual dissertation paper any controversial or contentious article can be used as a framework to explore the theory within. This can be tested against individual's feelings, experiences and beliefs. Challenging HR is a subject close to many workers hearts and would make for a compelling human resources management dissertation.

Theory in action (an example and study of the theory in practice).
Is the Human Resource valued?
Can the HR function always drive change?
Outsourcing (can the gate keeper of culture be outsourced?)
Outsourcing, what do we do now?
Who pushed who out (a decline of the unions with the increase in HR practices).
Employee bargaining power.
Does HR work?
Managing the HR function.


Training and Development

Recognition of the importance of Human Resources has increased in recent years; this is a result of competition from overseas economies. In countries, for example Japan, Germany and Sweden, investment in employee development is higher than the UK. This has led to some organisations reviewing their policies on training, introducing continuous investment in their employees.

The latest recession's impact on business is the credit crunch and whether this will have an impact on training and development. It is well discussed within literature that the "training budget is first budget cut during hard times", although theorist do not believe in general that this is the best action for the Human Resources department, and the long term benefits of training outweigh the short term monetary savings. With the credit crunch a year old, an organisation, for example in financial services, could be studied to see the effect on their training budget. To add context two organisations could be compared, with a small section on their financial performance to test the statement above. Below are some suggestions as to how to narrow your human resources management dissertation on training and development down to a specific topic.

How do organisations survive economic crisis (from the training and development perspective)?
Does training and development really impact on the bottom line?
What skills are needed for today's turbulent climate?
Who trains the trainers?
Is training a Panacea?
Soft skills, who needs them?
Training on a budget.
Where now, post disaster survival?
Soft versus hard skills.
Can poor selection processes be remedied through training and development?



HR as the last competitive advantage

This could be based on simply "If you snooze you lose". This is a strange statement for Human Resources, but there is so much written in contemporary literature that preaches that Human Resource is the final competitive edge for organisations; therefore those that have not introduced this practice are at a disadvantage. This paper could compare two organisations, for example one operating a best practice HR policy and the other with little or no HR policies. This would identify what added value there is in best practice Human Resources, and if this adds the same value to all organisations. The organisations for the study would need to be in similar markets and employ the same number of employees.

Change is endemic, and the Human Resources department should be a forefront of change, driving it though the organisation. Suggested topics within this area for your human resources management dissertation could include:

If you snooze you lose.
Keeping up with change, how do organisations cope with change?
HR replaced personnel, what can replace HR?
Value, how do you assess the HR value?
Why bother, I will catch the next fad.
A study on an organisation to advise them of their options.
A study of change in an organisation.
Change for change sake (is new always best?).
Benefits of HR.


Performance Management

Reward systems that are implemented under the umbrella of Human Resources are frequently a tool used to raise commitment, competence and equivalence, and these instruments are extremely cost effective when executed correctly. Today the individualism of contract gives employees more control on their reward. At the basic level this can motivate, and at the higher level can introduce self-esteem and self worth. Performance reward or incentive pay is a tool that can be used to set targets and then reward when theses targets are met. Performance management consists of a cycle, consisting of five parts (1) setting of performance objectives (2) measuring the outcomes (3) feedback of results (4) reward linked to the outcomes and (5) amendments to objectives and activities. There are many companies that use performance management strategies, and use them in different ways, giving you different topics to research and companies to compare and contrast. Some ideas are listed below.

Is performance management effective?
Can skills be increased through performance management?
Is it possible to manage all?
Can wages be capped through performance management?
Do individuals have control over their reward?
Upskilling.
Reviewing and reacting on results.


Appraisals

A topic area could be the subjectivity of the appraiser. Performance management is widely used to assess employees' capabilities and to set targets for the next year. The main contentious issues with performance management are the appraisals; they are conducted with the subjectivity of the appraiser, who will often enter the appraisal interview with pre-conceived conclusions of both the appraisee and the interview. The gravity of this is immense as it forms the foundations of performance management. If they are not conducted fairly, there are no beneficial outcomes to either the appraisee or the organisation.

A paper on the "Subjectivity of the Appraiser" could be based on the theory from psychology and management practice, and reviews methods and techniques to reduce bias from the appraisal interview. If you are interested on basing your human resources management dissertation on appraisals, there are some suggested dissertation topics below.

Can subjectivity be removed?
Halo, what Halo?
Was that fair? A comparison.
Can I have a pay rise?
Are they honest?
360 degree appraisals.
Public sector appraisals and the spinal pay reward.


Motivation

In theory a motivated worker is a productive worker. Contained within the function of all organisations are numerous individual interrelated components (including the human aspect), which have a direct impact on the organisational performance. It is widely recognised that the "human resource" is regarded as the most valuable resource an organisation has. However, this resource does not always receive the attention, respect and the financial recognition to develop, to allow the employees' full potential to be realised.

The complex relationship between employee and employer has been studied from both a psychological and sociological aspect. The findings from both these fields of research have identified four main categories of theories on employees' motivation. (1) Economic needs of man, money is the motivator for example: Taylorism (2) Social man from the Hawthorne studies: (3) Self actualisation - this extended the results from the Hawthorne studies to include psychological issues: (4) The contingency approach - this identifies that individual motivation is influenced by a number of variables. If you are keen to discuss motivation within your human resources management dissertation, here are some ideas to get you started.

Contemporary versus traditional theory.
HR and motivation.
Motivation and job satisfaction.
Cross organisation comparison, who gets it right?
HRM is a motivator.
Link between motivation and performance.
Motivation and retention levels.
Does motivated work force increase productivity?
Motivation versus total reward.


Strategic HR

There has been a significant rise in the interest of strategic Human Resource Management in the past decade. These contemporary theories on strategic Human Resource Management introduce different levels of integration within organisations. Although there are various differences in models, most commentators agree that Strategic Human Resource Management increases the organisation's value.

With the global economy and the increase in competition this brings, the human resource is viewed as the last competitive edge. It is how this resource is managed and the value that is place on it, that makes a difference between organisations. When the organisational strategy has not considered the implications to the human resource i.e. are there enough trained employees or do we need to employ more, the strategy runs a high risk of failure. Therefore it is vital to align the human resource with the organisation's strategy. A human resources management dissertation on strategic HR lends some interesting topics for you to discuss.

Does HR sit and fit on the board?
Future planning or fire fighting?
Reactive or proactive?
Future planning or justifying role?
Can HR be strategic?
SHRM, another new fad?
HR driving the organisation.
Operations or planning the HR function?


Culture

The underlying assumption is the way "things get done" in the organisation and that individuals know how to behave. When an assumption is broken, it is questioned by members of the organisation. This helps to maintain the culture (Phelan 2005). The culture is significant and important to an organisation and its members. For the individual and group member, culture is the "social glue that helps hold the organisation together by providing appropriate standards for what employees should say and do". Consequently, the culture will reduce an employee's uncertainty and anxiety about expected behaviour.

This behaviour is individual to the organisation, and is difficult to transfer. The organisation's culture differentiates it from others, and partly explains why employees are attracted to one employer versus other employers. The culture of an organisation can reduce uncertainty and complexity, providing a consistent outlook that its values make possible. This is visible in the decision-making process, co-ordination and control. Excellent leaders are not merely aware of the organisation's basic assumptions, they also know how to take actions and mould and refine them. To discuss culture as a human resources management dissertation, some topics are suggested below.

Gatekeeper or owner?
Placing values in the organisation.
Culture is the organisation.
It's the way we do it around here.
Inducting new employees into the culture.
Recruiting to change the culture.
Managing cultural change.
Training and culture.
Change agent.


Diversity

Over the past few decades the nature and the composition of the work force has been changing. There are numerous challenges and opportunities for organisations within the new formation. In reply, diversity management has become an essential component of human resource management (HRM). Diversity management is a relatively new, but significant area of HRM.

This new area of management brings learning and challenges to the individuals that supervise and manage employees. Diversity management does assume different forms and models in practice, but is defined as an organisation's active investment in the integration, development, and advancement of individuals who collectively represent the work force. When developing an organisational strategy, diversity is placed in the culture, policies, and practices which support respect and communication, as well as individual, team and organisational performance in a diverse environment. Possible topics on diversity for your human resources management dissertation are:

Differences between diversity and discrimination.
Managing the new workforce.
Cross national diversity.
Can discrimination be removed?
Managing diversity and cultural differences.
Training for diversity.
The line and diversity.
Diverse and cosmopolitan.
The global village.

Wednesday, May 25, 2011

Islamic Finance Thesis Topics

Islamic Finance Thesis Topics






Internalization of Islamic banks

Performance Islamic bank and conventional bank in a selected country

Cross boarder mergers and acquisition of Islamic banks

Do mergers or acquisition will affect the efficiency of Islamic banks

Risk management in Islamic banks

Islamic bank and corporate social responsibility

Islamic banks entry – from a country perspective

Investigating the Customer Relationship Management in Islamic banks – (case can be

taken from any bank or Pakistan perspective)

Investigating the customer loyalty in Islamic banks

Developing a model for customer loyalty in Islamic banks

Islamic banking and poverty alleviation

Measuring the productivity of Islamic banking

Development or establishment of issues of Islamic banking – in Pakistan

Islamic banking and knowledge management

Islamic finance system and economical growth

Customer loyalty for Islamic banks

Islamic Banks performance in industrial lending

Islamic mortgage system as a solution for current credit crises

Investigating the CRM activities in Islamic Banks

Switching behavior of Conventional banks to Islamic Banks – An international
perspective

Brand management of Islamic Financial institutions

Knowledge Management in Islamic banks

Customer perception of Islamic banking windows in Conventional Banks

Islamic Banking in (country) – Development, perspectives and evolution

Islamic banks in poverty alleviations

Skill gap and recruitment gap for islamic financial institution

Identifying the competitive strategy of Islamic banks : a comparison with conventional banks

Influence of religious boards or sharia councils in Islamic banks

Consumer behavior for Islamic credit cards

Corporate Social Responsibility of Islamic Banks

Economical functions of Islamic Financial Market

Measuring the performance of Islamic Banks

How Islamic financial markets works

Fiscal policy Islamic economy

Inflation in Islamic economy

How Islamic economy can reduce the inflation

Contribution of Islamic economy in infrastructure development of developing country

How the choices made by human race in Islamic economic system with scare resources

Is resource scare in Islamic Economy?

Opportunity cost from Islamic Economics perspectives

Reducing the effects of climate change

Development of SME in Islamic based economies

Islamic economy and Adams Smith a comparative study

Labor migration in Islamic economy

Unemployment and Islamic economic system

How Islamic economic system can reduce the unemployment

Solution for unemployment under the Islamic economy

Poverty alleviation in Islamic economy

Islamic economic model as solution for global economic crises

International trade under Islamic economic model

Foreign exchange depreciation and appreciation in Islamic economic model

Micro finance in Islamic economy

How Market equilibrium decided in Islamic economy

Comparative analysis of socio-economic development of Islamic economy and socialist economy

Comparative analysis of socio-economic development of Islamic economy and capitalistic economy

How the Islamic economic models contribute to the productivity increase

Contribution of Islamic economy for financial stability and macro economic gains

Capital mobility in Islamic economic system

Tuesday, May 17, 2011

10 fun and diverse industries to work in as a marketer

10 fun and diverse industries to work in as a marketer

From MarketingHub.me

Who said work had to be boring? Just because you’re in this business doesn’t mean you necessarily have to stick to a routinely boring office job. More companies in the region from a variety of industries are realizing the need for great in-house marketing departments.




If you’re ready to try something different, consider some of the following industries for a more diverse marketing career.


1. Sports

This is one of the industries in the region that’s suffering from a lack of accessibility and organization. It’s disturbing how much help sports and recreation still need today.



2. Travel & Tourism

Sure, airlines and travel agencies are common sectors to consider, but don’t forget about local tour operators, eco- travel, and cultural preservation. Talk about an interesting job.



3. Entertainment

Think beyond events and events management. You have a growing comedy scene in the Middle East for example. It’s also easy to be a freelancer in this industry if you wish.



4. Non-profit

There are an endless list of options to consider here, including environmental campaigns, charity programs, and community development. Most marketers find this industry emotionally satisfying.



5. Healthcare

You don’t see many marketing efforts in healthcare from the region but it’s definitely on the verge of growth. And this applies to public healthcare as well.



6. Arts


The Middle East is already seeing great marketing efforts in art galleries but also try to consider other art forms. There are possibilities in the film, performance arts and street art industries to name a few.



7. Fashion

This is no walk in the park but it’s definitely a glamorous and exciting industry for marketers who enjoy the pressure rush and seek an intensely fast-paced career.



8. Food & beverage

It may seem like a painfully traditional industry to go into as a marketer but there are interesting variations. Try, for example, to get into fine cuisine, or family-owned establishments rather than the dreadful hotel dining business.



9. Sciences


Who knows if there’s a great amount of scientific research in the region? Maybe if better marketing efforts existed, we might know more about this sector in the Middle East.



10. Publishing


Forget magazines. More books and literature are coming out of the region today but unfortunately we don’t get to see their full potential for success. Be the one to bring this industry to life.



Can you think of other exciting industries for marketers? In which industry would you like to work?

Tuesday, May 10, 2011

Microsoft buys Skype for $8.5bn in its biggest purchase and gamble yet

Microsoft buys Skype for $8.5bn in its biggest purchase and gamble yet

The once-dominant software company has agreed to pay more than three times Skype's valuation just 18 months ago

* Charles Arthur, technology editor
* guardian.co.uk, Tuesday 10 May 2011 20.32 BST





Microsoft's Steve Ballmer and Skype's Tony Bates
Microsoft chief executive Steve Ballmer and Skype's Tony Bates announce the deal. Photograph: Justin Sullivan/Getty Images

Microsoft's acquisition of Skype, its biggest ever, is an $8.5bn (£5bn) gamble to try to catch up with Apple and Google.

The software company, once so dominant, has been left behind by its more fleet-footed competitors as the pace of technological change – especially in mobile telecoms – has outstripped its ability to innovate.

Analysts saw the deal, which edges out the $6bn it paid for online advertising company aQuantive in 2007, as a sign of Microsoft's ambition to become a bigger force in the consumer and smartphone market. They also interpreted it as a sign that Microsoft intends to broaden its appeal to businesses by using Skype to offer cheaper services than existing phone companies.

Skype, which has 663m people across the world registered to use its Voice-over-Internet-Protocol (VoIP) communications, is available on personal computers and mobile phones – though not yet on Microsoft's new Windows Phone operating system. That is expected to be remedied soon.

The deal will see it established as a separate business inside Microsoft, dubbed Microsoft Skype. Tony Bates, the Skype chief executive, will become president of Microsoft Skype and report directly to Microsoft's chief executive, Steve Ballmer.

Ballmer, who tried to buy Yahoo three years ago for $45bn, spelled out his vision: "Skype is a phenomenal service that is loved by millions of people around the world. Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world."

Others were less enthusiastic and highlighted the difficulty Microsoft faces in monetising Skype, whose telephony service is free between users. "It doesn't make sense at all as a financial investment," said Forrester Research analyst Andrew Bartels. "There's no way Microsoft is going to generate enough revenue and profit from Skype to compensate."

Another, Shanghai-based Michael Clendenin, managing director of consulting firm RedTech, said: "If you consider Skype was just valued at about $2.5bn 18 months ago when a chunk was sold off, then $8.5bn seems generous and means Microsoft has a high wall to climb to prove to investors that Skype is a necessary linchpin for the company's online and mobile strategy."

But despite Skype never having turned a profit, analysts were mostly enthusiastic. "For me, this actually looks like a near-perfect fit for Skype," said Dean Bubley of Disruptive Analysis. "A substantial part of Skype's current user base is from PCs. Although mobile devices get all the glory at the moment, Skype epitomises what's best about desktop VoIP."
Next frontier

Horace Dediu, a former Nokia business development executive who now runs the Asymco consultancy, said: "I see this as a pattern of consolidation of voice business models. I don't think it's coincidental that Apple, Microsoft and Google are all trying to secure assets, intellectual property, experts and businesses in VoIP and in voice control.

"Voice is the next frontier both in IP-based communications and in user interfaces. Skype happens to have a very large pool of users who can be engaged with multiple services besides voice. These additional services can be the root of new business models. Microsoft has plenty of degrees of freedom to experiment with: Windows Live, [search engine] Bing, Windows Phone etc."

Google and Facebook were last week rumoured to be in the running for Skype but Microsoft emerged as prime bidder.

The company already has three other VoIP offerings, via MSN Messenger, Xbox Live and Lync, used in its Office division. It is not clear how usernames will be integrated among them.

Ballmer confirmed that Skype will continue to be developed for non-Windows platforms.

Skype's principal source of revenue is international calls made by people unwilling to pay standard voice rates, which can be far higher. The analysis company Telegeography noted that Skype's international traffic volume grew by 39bn minutes in 2010 – twice the amount of all phone companies in the world combined.

"Demand for international communications is probably limitless," said Stephen Beckert, a Telegeography analyst. "Skype has taught millions of callers they no longer need a telco to talk to friends, family and business partners abroad."

Incorporating Skype into Windows Phone – which will be used by the Finnish phone-maker Nokia in forthcoming smartphones – could also have advantages in countries such as Latin America, where people find voice calls too expensive and prefer to use data services, said Stela Bokun of Pyramid Research. "At the end of 2011, 40% of handset users in Latin America and Mexico will be using handsets that are 3G+ enabled," she told the Guardian.

That could offer a route for Skype. Other possibilities in emerging markets include using Skype credits as payment for internet access, she said.

Skype has never made a profit: in 2010 it recorded a loss of $7m on revenues of $860m – $1.30 per registered user a year, or $5 per "connected" user a year. While revenues have been growing it has been able to negotiate better call termination rates around the world with telephone companies.

The acquisition is the second in Skype's eight-year history. In October 2005 it was bought by eBay for $2.5bn, but was 70% sold in October 2009 to a consortium of private equity and venture capitalists.

The purchase is subject to US regulatory approval, which the companies hope to secure later this year.

Friday, May 6, 2011

Thesis Topics for MBA(MIS)

Topics on the Effects of globalisation on the IT industry

o Ireland’s shifting position in relation to software exports from the Celtic Tiger to Europe’s Singapore

o The emerging Eastern European competitors in outsourcing/offshoring, current position, strategies and statistics on exports of services and products

o Insights into China’s bid to compete with India in outsourcing and offshoring, critical success factors, major areas of competition, barriers

o Effects of global outsourcing on IT skills market and university enrolments, e.g. in Ireland or Europe

o Effects of globalisation on US hegemony in IT industry, offshoring of Research and Development work, Intellectual property issues, deskilling of technical IS professionals


• Topics on The socio-political influences of the globalisation of the IT industry


o Historical analyses of the growth of offshoring/global sourcing, its geographic spread, its effects on developing economies, its political fallout in more developed countries


Topics on E-business topics

o Evaluation of E-government initiatives, critical success factors, emergence of citizen-centred modes of electronic interaction

o Internet governance – social, political & legal implications

o Other areas covered in the Fundamentals of E-business course

Monday, April 25, 2011

Brandbuilding With Taglines

Brandbuilding With Taglines

By Shira Linden
Expert Author
Article Date: 2006-09-28


When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you�and remember you.

Taglines provide that path through the woods. A tagline consists of a few short words that communicate to your target market what your company does and how you're different from competitors. A good tagline should position your brand in your audience's mind and sum up its essence or benefit in a way that your audience can relate to. A great tagline uses memorable phrasing and creates a personality. Taglines are typically simple phrases that telegraph a message. They normally accompany company logos and are written to stand the test of time. Most taglines have a fairly long shelf life. Taglines can also help change the perception of a company.

Should you develop a tagline?


The simple answer is yes. All companies should consider using a tagline in their marketing materials and company advertising because taglines deliver the following benefits:

1. Clearly states what your company stands for.

2. Simplifies buying decisions because customers know who you are and what you offer.

3. Differentiates you from competition.

4. Raises brand awareness because taglines are relevant, remembered and often repeated.

5. Provides a shorthand version of your brand promise. How do you develop an effective tagline?

Your tagline should evolve from your branding strategy to ensure consistency in your overall brand message. According to Paul Quinn, www.quinntessentialmarketing.com, "Dancing the Tagline Tango," here are ten ideas you can use to help develop a tagline:

1. Ask a question.

Does she or doesn't she? - Clairol

2. Show your unique commitment.

We try harder - Avis

3. Explain product superiority.

Takes a licking and keeps on ticking - Timex

4. Evoke a benefit in a fresh way.

Let your fingers do the walking - Yellow Pages

5. Use an emotive call to action.

Reach out and touch someone - AT&T

6. Use a two-fold delivery with a twist.

Common sense. Uncommon results - David Ingram and Associates

7. Address a specific need.

They come in but they don't go out - Roach Motel

8. Be abstract but client-centered.

After all, it is your information - Authentex Software

9. Describe your product in a novel way.

The quicker picker upper - Bounty

10. Link company name to product benefit.

Solid as Sears - Kenmore

Five steps to a new tagline

1. Begin by thinking about what you want to communicate with your tagline. Write down your positioning statement or unique selling proposition. Your tag line should reinforce them.

Ask these questions:

� Who are your customers?

� What benefits do you offer your customers?

� What feelings do you want to evoke in your customers?

� What action are you trying to generate from your customers?

� How are you different from your competition?

Try to get one or more of these ideas across in the tag line.

2. Next, prepare to brainstorm.

Gather tag lines from other companies and brands. Look in other categories besides your own, from both large and small firms. You can find taglines anywhere there are advertisements, packaging, or logos. Look in cupboards, around desks, in magazines, on TV/radio commercials, in print advertisements, and on websites. Don't forget to look at your competitors' tag lines - and strive to be better and different.

Write the taglines on index cards or individual slips of paper. You will be mixing and matching them and pairing them with unrelated items as you brainstorm.

Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line.

You are looking at others' tag lines only to spark ideas. Do not plagiarize. Your objective is to come up with your own, original tag line.

3. Brainstorm taglines

Get a small group together if possible. You'd be amazed how much help you can get if you serve lunch. But the job can also be done solo. Set up a place with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc.

Gather props that might stimulate your thinking. Rearrange your various props so you can look at them in different ways. Write down everything that comes to mind and all the new ideas each phrase sparks. Your ideas do not have to make sense. You want as many as possible.

4. Consolidate your list

After brainstorming, go through all of your ideas. Pull out those few you think have the best potential. Try to reduce longer ones to fewer words.

5. Choose the one best tagline

You should be left with a short list of possibilities. To pick the single best tag line, poll others. If you have some funds budgeted, work with a market research firm to test the taglines with your customers.

You can also conduct informal research. Yourfocusgroup.com offers a free trial. If you have contact with customers, ask them what they think. Give them an incentive to help, such as a discount or small freebie. Some marketers find making the final selection the most difficult step. Listen to your gut, along with outside opinions you trust, then�

Evaluate your tagline against these 8 criteria

Before you unveil your new tagline, make sure it's as effective as possible by asking:

1. Is your tagline consistent with your brand name and brand positioning?

2. Will your target audience understand the language you've used?

3. Are you communicating one simple idea?

4. Will your tagline stand out in advertising and corporate communications?

5. Have you tried out the tagline with clients and prospects?

6. Does your tagline differentiate your firm from the competition?

7. Have you removed all acronyms and jargon?

8. Are you using specifics rather than vague words or generalizations?

Lastly, check if your tagline communicates your brand promise to your prospects and customers. And helps them choose YOU in a cluttered marketplace.

Marketing Trends To Watch in 2011

Marketing Trends To Watch in 2011
Posted by Jen Williams

Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses interact.

Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently conducted an in-depth study that gave the following:

* 87% of online adults use social media
* 17% of adults ages 18-34 use social media 6-10 hours per week
* 22% use social media <1 hour per week>

With the landscape of social media quickly changing, the trends to watch in 2011 are an indication of the direction that it is headed.

The 4 major trends include:

1. Direct Marketing
Once considered a defunct mode of marketing, it is set to make a big comeback. Establishing and following up on leads the old-fashioned way but by using newer methods (email, social networking, etc.) is going to change the face of this familiar friend.

2. Tracking Social Metrics
Since businesses need to know if their methods are working, there will be more concentration on utilizing tools and analytical data to determine the success in these areas. Companies are becoming more concerned with how well their efforts are working getting quality results rather than simply performing an application for the sake of it.

3. Shifting Marketing Strategies
Businesses will begin focusing more on the social impact of their businesses. There will be more tactical to strategic marketing methods so as to concentrate more on measuring social media and marketing. With this will come a likely increase in developing customer care teams that focus solely on social networking tasks.

4. Video Marketing
The concept of video marketing will make its debut. Video marketing is believed to be a huge SEO marketing tactic, therefore platforms like YouTube, Flickr and other video or image social sites will get more attention as a marketing method.

Sunday, March 27, 2011

Classic Coke Case Study

http://www.scribd.com/doc/50705479/classic-COKE-Case-study